What is “Fake” Fake News?

This is the most common question I get these days on the blog (dark-net edition).

What it’s not:

  • Fake fake news is not un-fake or non-fake or true news.
  • Fake fake news is not very fake or extremely fake or awesomely fake news.

What it is:

  • Fake fake news is written or spoken material for which an individual or organization is paid in good faith, with the understanding that the product is genuine fake news, which it isn’t.
  • Fake fake news can be true or false; it can be news or nothing new; it might further the goals of directed fake news or have no effect whatsoever. Who the hell knows!?
  • Fake fake news is produced to make a buck (which is taken directly out of the pocket of the honest fake-news writer) or for a larf. It may be plagiarized from any source (in several cases the Bible). It may be generated by a random-word app or typed by a roomful of monkeys – no, the monkeys would never do that.

Don’t read it. Don’t listen to it. Do not abide it.

And that’s the truth. Or honest fake news.