Gruen Transfer

(Thanks to

The Gruen transfer happens when consumers enter a shopping mall or casino or IKEA store, or even a house, and surrounded by an intentionally confusing layout, lose track of their original intentions.

“Well, Sherry. This is it. My little bungalow. Thanks for coming over.”

“You’re welcome, Mr. Gruen. Or should I call you Victor?”

“My friends call me Vicki. Can I get you a drink?”

“A drink? What time is it?… Wait… Is this your bedroom?”

“Sit, Sherry. Relax.”

“Is this your bed? Did we come in the front door? Where did that martini come from?”

“It’s an apple martini. That’s why it’s green.”

“This spread still has a price tag on it.”

“Do you like the spread? Did you bring a major credit card with you?”

“The martini does taste good…”

“Just lay back…”

“Do you mean, just lie back?”

“I avoid that word. You’ve spilled some of your drink, staining the spread.”

“I’m so sorry!”

“We’ll remove the spread for cleaning. I see that you’ve stained your skirt and blouse as well. Let’s get those off too… Step into the shower. Nice and warm.”

“What the…”

“Do you remember why you’re here, Sherry?”

“Surrounded by an intentionally confusing layout, I’ve lost track of my original intentions… Vicki.”

2 Responses

  1. Full Circle …aaaaand she’s outta her shorts! 😀 lol…. Nice.

  2. thanks for sharing – loved your take on this )

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